Technology Strategy and Roadmapping

The management of the Technology Portfolio is a continuously iterative process which must be capable of responding to changes in business strategy, and hence the Technology Strategy, in real time. Technology Strategy is a rolling 3, 5 or 15 year plan; a snapshot of that plan at any point in time can be considered the current “roadmap.” Roadmaps are more than just Gantt charts – they should combine all the necessary details to support a technology or business strategy; i.e. forecasts, trends, outcomes, gap analysis…

Roadmapping has emerged as a key process in creating and communicating business and technology strategy. The implementation of roadmapping in an organization should be managed as a process improvement of the current planning process and not an initiative unto its own. Experience has shown that without the proper process integration including clear definiton of roles and responsibilities, roadmapping will quickly lose its value and become a burden versus a valuable communication and alignment tool. Whalen Management Group believes that taking the time upfront to define the desired decision process improvement and appropriate roadmapping architecture to support that improvement, is a key critical success factor to implementing a sustainable, value added roadmapping activity.

To download the paper entitled "Strategic and Technology Planning on a Roadmapping Foundation" click here.


Whalen Management Group will provide support to clients interested in developing and implementing roadmapping architectures which take advantage of a database solution, based on Sopheon's Vision StrategistTM software solution.

Benefits of roadmapping with a database solution:
  • Improved communication through standardized formats and process workflows – elimination of data configuration control issues with hardcopy and isolated document maintenance. Gantt chart linkage to supporting documentation and other analyses
  • Accountability of data – distributed individual ownership of roadmap planning information (by those who are responsible for maintaining that information) which can be shared to produce new strategies and efficiencies
  • Relationship linking and alignment between functions: i.e. Market window of opportunity to Product launch data to required Technology development
  • Continuous synchronization of the plan: real time changes reflected on all roadmaps associated with the changed element of strategy